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Nordic Naturals is a product of Arctic Norway, where founder Joar Opheim grew up with fish oil being an important part of everyday life. He moved to California in the mid-1980s to complete his MBA, but was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, so he had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.
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